Taking a look at how user development and internet-based media websites are altering the way we consume material.
As internet-based media channels continue to flourish, videos streaming has largely overtaken standard broadcast TV and cable. Streaming platforms are growing in popularity for providing on-demand screening that aligns with the preferences of modern-day users, by providing both convenience and personalisation. As one of the top current trends in the media industry, this pattern has disrupted the traditional media models and has forced even the most successful media companies to release their own streaming services or partner with tech giants to stay in line with competitors. Additionally, with the surge of paywalls and subscription-based media, there is a visible trend whereby audiences are significantly happy to pay for content that supports independent creators. This pattern of decentralisation allows journalists and artists to develop direct relationships with followers, bypassing the conventional media designs.
In the online economy, the increase of social media as primary information and content platforms has dramatically altered the way individuals are consuming media. In fact, social media websites have grown to eventually become main sources of news, home entertainment and cultural trends, particularly for young audiences. Standard media outlets are now relying greatly on social platforms and rebranding to match the digital space as a means for delivering material, engaging with users and staying pertinent, as media consumption patterns continue to move online. Material such as short-form videos are presently dominating the digital world and benefit from user engagement and algorithms for views. In addition, self-made influencers and content creators are also becoming independent media figures, frequently matching mainstream journalists and celebrities in their influence. Those involved in the social media industry, such as the investor of ByteDance, would recognise the growing influence of digital channels in modern-day media consumption.
As media consumption moves online, media trends and predictions are now greatly affected by algorithms. These algorithms now play a main role in shaping what material users see, while being driven by factors such as website user behaviours and interaction patterns. This leads to highly personalised media experiences, designed to keep a person engaged for more time. While this personalisation is successful in maintaining the interest of a user, it has also raised issues about the spread of misinformation, a shortfall of variety in viewpoints and the mental impacts of content addiction. As a result of this, media business are responding by investing in data analytics and audience segmentation to much better understand and retain users. Furthermore, to filter and maintain the integrity of these platforms, companies are also presenting truth checking tools as federal governments and educators are promoting better digital literacy. The activist investor of Sky, for instance, would understand the importance of trustworthiness when it comes to sharing information. Likewise, the owners of Euronews would acknowledge the challenges posed by new media creators.